Hardeman

Sophie Hardeman graduated in 2015 from the Gerrit Rietveld Academie. She chose to study fashion because it is according to her “the most catchy and adaptable visual language”. That adaptability is directly interpreted in the versatility of her clothing, made for all sundry, high and low.Fashion is for her a way to investigate the world, and to reflect upon it. She uses in her design symbolism which re-occurs in daily life, getting inspiration by people on the bus or at the market. Therefore, jeans are important in the Hardeman Language, as a point of recognition.Hardeman describes her brand as “gender-free” rather than gender neutral. “That’s why my sizes run from XXS to XXL – it’s whatever you feel good wearing on your body”. She uses denim to break all conventions. She takes everybody’s favourite material and transforms it into deconstructed, gender fluid clothes that could not be further from your 501s.From cowboys to catwalk, HARDEMAN is the Dutch designer challenging the American denim history. With drag bar presentations and cowboy inspired films, HARDEMAN announces a re-revolution for the jeans as a symbol of freedom.Out of The Blue is Hardeman's first fragrance, launched in 2018. Hardeman is a new fragrance brand. Designer Hardeman has only one perfume in our fragrance encyclopedia from year 2018. The nose who worked on the fragrances is Klara Ravat. more...