Parfums de Rue

Parfums de Rue is a micro-label introduced in 2025 by French self-taught perfumer Yann Derriennic, better known as LARCHITECT, the founder and creative force behind Byron Parfums (est. 2016).Conceived as a “return to the streets,” the project applies Derriennic’s 1990s hip-hop aesthetic to perfumery. Its visual language is monochrome, influenced by U.K. drill music videos, and each extrait is identified only by a colour code (a nod to the aliases in Quentin Tarantino’s Reservoir Dogs) rather than a traditional perfume name.Production is deliberately small-batch and bottled in minimalist packaging to keep costs focused on concentrate strength. Distribution eschews mainstream “niche” counters: early releases were available exclusively through a WhatsApp “street boutique” and a handful of independent retailers in Nîmes and Chalon-sur-Saône rather than large perfume chains.The brand positions itself as a corrective to what Derriennic sees as the over-commercialisation of niche fragrance, reviving the “treasure-hunt” aspect of finding hard-to-source scents by issuing limited runs, then re-pressing the most-requested formulas. Parfums de Rue is a new fragrance brand. Designer Parfums de Rue has 5 perfumes in our fragrance base all launched in 2025. more...