Shulton Company

Old Spice is an iconic brand of American men's fragrances and grooming products. The fragrance was originally offered by the Shulton Company, which was founded in 1934 by William Lightfoot Schultz and which first offered women's grooming products. The Old Spice line for men was introduced in 1938 and quickly became the company's best-known offering and a perpetual best-seller.The aftershave, in its distinctive opaque buoy-shaped bottle, and shaving soap, both with a nautical logo, have graced the shelves of nearly every American husband and father at some point, and for many men, were their introduction to fragranced grooming products.The original version of the Old Spice fragrance continues to be a top seller. Shulton introduced an updated version of the fragrance, Old Spice Fresh, in 1988.Proctor & Gamble purchased Old Spice from the Shulton company in 1990 and have updated the logo and packaging. The fragrance is now known as "Old Spice Classic" and is still available as cologne and aftershave lotion. The Old Spice brand now appears as well on a line of updated fragrances and men's grooming products that target a younger audience. Designer Shulton Company has 16 perfumes in our fragrance base. Shulton Company is an old perfume house. The earliest edition was created in 1937 and the newest is from 2013. The nose who worked on the fragrances is Albert Hauck. more...